What merchants use Margin Optimizer for
Merchants use Margin Optimizer when a price no longer covers its cost, when supplier costs rise, or when they want one margin rule applied across a large catalogue without checking every product by hand.
AI suggests. Deterministic maths decides.
AI can only put forward a candidate price and write the plain-English explanation. Whether a price is safe is always decided by deterministic, quantitative mathematics, tested against your cost, your target margin and your price-change limits, so the same inputs always give the same answer.
- AI only suggests a candidate price. AI never sets a price
- Deterministic, quantitative mathematics decides every price
- Nothing reprices until you confirm it, and each change can be rolled back
Find products selling below cost
A discount that was never removed or a cost that rose unnoticed can leave a product losing money on every sale. Margin Optimizer flags those variants and shows the price that stops the loss.
Reprice after supplier cost increases
Update the cost per item in Shopify and the next check shows every variant whose margin fell below target, with the price that restores it and whether your limit allows that increase in one step.
Apply one margin rule to the whole catalogue
Set one target margin and one price-change limit, and every variant is checked against them. You see where the catalogue already meets the rule and where it does not.
Raise prices in controlled steps
When a product is far below target, your limit caps each increase. Margin Optimizer shows the capped price and its margin, so you can move towards the target without a sudden jump customers notice.
Read next: Margin Optimizer capabilities, Margin Optimizer how it works, Margin Optimizer pricing.